6.8.10

Material Girl

...'Cause we are 
Living in a material world
And I am a material girl
You know that we are living in a material world
And I am a material girl
- Madonna, 1985

We all know that song--regardless of what decade we were born. And admit it, at some point, you sing this as some sort of soundtrack of your life, like, when you are shopping. It somehow justifies, though not quite, the amount you slashed off from your credit card. Then now it is not only just a song, but it is something that we can actually wear. Material Girl will go from our iPods (don't deny, you have it there!) to our very closets!

That's why when, sometime ago last week, I was contacted by a Digital Coordinator doing the publicity in web offering to let me cover Madonna's Material Girl Launch at Macy's, I was hoppin' and flippin' and rollin' with happiness. I had the opportunity to be in the press list (how cool is that?). I went ALONE (you will notice that I don't have as much pictures if I have someone with me. lol) So I tried to cover it the best that I can, though most of the time I was soooooo distracted that instead of taking pictures, I just shopped.

This is how it went:
The line launched last Tuesday, August 3, at Macy's, 34th St., NYC--the ONLY store that carries it.
People are lined up at Broadway entrance for hours too excited to shop (and get freebies!). 
Then this came...
A buzz swept among the fans. And a sweet thing came out of it.
Yes, all the fans were given a cupcake. And this sweet treat made everyone even more hyped up to shop! You know what sugar does to the body :)
And I got mine too! Of course, I couldn't say no to such bliss. And on how pretty it is, one should be blind not to grab it.
And even though Madonna was not there, she still was.
She was everywhere.
And you couldn't miss her.
At 10am, the doors opened. People are rushing in like their life depended on it.
Then, the destination: 4th floor, Juniors clothing
Media are all over. And I got interviewed! It was so wicked fun. I had cupcake crumbs all over my face and the reporter has to be the one who told me, with the camera sticking on my face! Utter S-H-A-M-E.
More Madonnas...
and even more Madonnas...
And from this point on, I put my camera back in my purse... and shopped.

It's the Material Girl

Of course when you say Material Girl you would think of glamour, nothing less. But in actuality, it's so much more. This line goes beyond Hollywood and reaches to those girls who dream big dreams. There is everything for everybody. From the demure girl who is making her way to the spotlight to the girl who is already there.

The first thing I saw when my eyes scanned the collection in a split second are STUDS and SEQUINS. And I knew right then that the punk edginess and sparkly attitude will be channeled in one way or another in every garment.
How could it be more Madonna with this bright-colored and sparkly animal print pieces?
If you are not into shiny and sparkling and anything flamboyant, you will still love the line. There are a lot of pretty and girly garments, casual and laid-back outfits, and even sophisticated and urban pieces.
I should say that the design are really not that new to me. It's trendy. And you know how trends are, one store sells it, all the the stores sell it. It's a thing that we've all seen before... just with the touch of Madonna in it. With a lot of layering options, you can always have a new look. And I am actually a little astonished with the price range. Everything is priced from $5 to $70. It is really affordable.
I just can't help myself but grab the pieces I adore.
(Just the clothes... NOT the purse.)

The polka dot dress is my favorite.
The tulle bottom gives that sweet effect to it to contrast the zipper detail on the neckline.
A lot of photographers were taking pictures of us in the fitting room. The little modeling session really completed my day.

And by the way, what would be this post be without my outfit pose?
I'm conveying my inner Madonna through my leather, python shorts. Big shirt and flat brogues for the needed comfort. 

The pretty reckless muse
In the afternoon, Taylor Momsen was there. She sang a couple of songs with her Pretty Reckless band. 
Hello there, Little J.
I really think she is perfect for the line. What do you think?
I just wished she didn't wear her shades. I would have loved to see her smokey eyes.

So...
A Material Girl is someone who is never afraid to have fun--in whatever ways she can. She dances like there's no tomorrow and she doesn't care if she's good at it or not. She got that "you can't put me down" attitude coz she couldn't care less with what other people think. She's a dreamer, and she's not gonna sleep forever. She is all this and more...


I am a Material Girl.
Are you?

Photobucket


48 stylish comments:

Claud said...

The polka dress is really nice! Love its tulle detail too! :)

by Sutton said...

looks like a fun launch! some cute stuff in there...

cherie said...

it looks like so much fun! i adore madonna too and all of those clothes are covetable. love the polka dot dress on you :)

Panty Buns said...

What an amazing display. You did a fantastic job of capturing the event on film. Was Cognac there? i love the styles, all the Madonna look-alikes, the photos of Macy's window and sheer skirts and wished i were in them. Love all the great photos.

Rachel {Inspiration in Italy} said...

I love that you live in New York, and you can share with us all the exciting and fantastic things going on in that giant city, especially fun fashion events like this! How cool! I like that tulle skirt, what a fun collection. I think all girls can relate at some point to being a material girl...or most girls I should say. Who doesn't like earthly possessions? They kind of pull us in....

I hope you have a fantastic weekend!
xoxo
Rachel

Trish said...

they seem to have some really cute stuff, i want that store in LA!! ahha either that or i'd have to travel to NYC just to go shopping!

// krissy ♥ said...

I read about the launch in The Daily Mail, so exciting that you were there yourself! :) You're right, the polka-dot dress is so pretty!

kookie kulasa said...

betz!!!! so jealous! I wanna check out the line but I'm sure hindi pa yan makakadating dito sa Manila anytime soon :|

sweet said...

great displays and collection...

love the leggings the vest everything!!!!

wow!!! hope they will have it here soon!!!!

love the polka dress!

take care love
always
Sweet
PensandLens

Andreia said...

Cool campaigne!!!

the polka dress is so amazing!! and I love your bunny shirt too!!

http://makingfashionnotwar.blogspot.com/

Zarna said...

this looks like such a fun event!! you look so adorable in that polka dotted dress!!

i just restarted my blog - stop by :)

stayfabulous,
zarna
http://zarnasrunway.blogspot.com

lorenabr said...

Sure I am :)
Looks like fun!
Pick up your blog award :)
http://creationbites.blogspot.com/
And visit my other blog:)
http://invogueoneday.blogspot.com/

S + Y said...

Awesome!! I love love the polka dress... only if they were available here in Canada!

The Urban Fashion Gal said...

OMG! You got to se taylor momsen?! SO jealous! I LOVE that collection.

ms.Gee said...

hhmmmm i really love the material girl collection "they rocks" hehehe...actually the momsen was being the main centre too :)

x.o.x.o

Tabitha said...

i love material girl too! you looks pretty on that polka dress :)
LOVE, BEAUTY SPLASHES

Toothfairy said...

Sorry for spamming you, you know it's not my policy, but I just want to tell all participants of the "A piece of me" game that I've moved my blog to welovetoothfairy.com!

btw... if you want to follow me, you'll need to sign up again, as I've noticed people were having trouble following me, so I've deleted the old google connect!

xoxo
Shirley

Hope Adela said...

that looks like so much fun! i love that polka dot dress you tried on!

http://pinkchampagnefashion.blogspot.com/

sexylegsandbody said...

Wonderful pics, great post, thanks for sharing Betz.

Hope your week is off to a great start.

Colin.

misslikey said...

all Madonnas are so fabulous. low little Jenny's look.
I think I have to work on my Material Girl attitude :)
nice post

Brooke said...

I'm enjoying reading your point of view here in your posts.....I'm a new reader but will be back to check out more!

iamronel said...

awesome event..my goodness

ronelmarin.net said...

stunning party..love those people..:)

B a la Moda said...

WOW! Thanks for sharing this with us. What an spectacle!! This was big.


xoxo
B* a la Moda

Clara said...

lovely blog!
xxx

MissNeira said...

That style will never go out of style!!! and you look adorable!
I soo want that polka dot dress

GILBERT/GANDA said...

betz where are your updates? missing your posts!

xx

monica said...

i have to admit, i dont think the line lived up to the hype.....it's a little tooo 80s for me without being modernized

however, the polka dot dress that you tried on is very cute

ABIGAIL NY said...

Lovely post and I love the outfit you tried on from material girl!

http://themessenger-bag.blogspot.com

FASHION ICE said...

this is soo cool!
feel free to Follow Me xoxo

Duygu said...

lovely blog! following you xx

http://combo-monster.blogspot.com/

Reg said...

this is so cool!!!! i wish i could go there and just shop! you're so lucky! :)

xx
heyrocketgirl

Jade said...

i love all of these pics.. cute blog :)

http://eccentricdaydream.blogspot.com/

Anonymous said...

Thanks for handing out these kind of really helpful tips. Congratulations on as an excellent blogger.

Reese Milania said...

Hey betz, how are you??? I miss your post, hope you are doing fine there in NYC.

Take care.

http://reesemilania.blogspot.com/

Anonymous said...

Appreciate the info. Congratulations!

Anonymous said...

Very informative write-up. Furthermore I mean that

Anonymous said...

Beneficial write-up! Works to make complete perfect sense. And also is clear to see also.

Martina G. said...

it looks really funny:) the dotted dress is awesome:)

would be great if you followed me to my blog:) www.dressandheels.blogspot.com

yiqin; said...

love the clothes. im nt a fan of taylor tho.

Jazzy E (hivenn) said...

love these! Happy belated easter! x hivenn

Audrey Allure said...

Love those python shorts! I was going to go, but I didn't want to deal with the crowd haha, but the cupcakes look delicious!

justbeyourself. said...

love your blog and your photos!!!!!
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kiss from spain

justbeyourself. said...

love your blog and your photos!!!!!
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kiss from spain

fiona said...

wonderful pics, great post, thanks for sharing. new follower here. :)

knk said...

great post its very nice thanks for sharing

Lucija said...

Ohhh, so gorgeous!!
I am, too!!

XO,
Lucija
WLL

Fashion Insanity said...

Cool post! Love the pics you took